Sales/Marketing Representative (tagalog speaking preferred)

LBC North America • San Leandro, CA, US • 1w ago

Sales & Marketing Specialist

Job Summary

We are looking for a results-driven Sales & Marketing Specialist to accelerate sales revenue growth through customer acquisition, agent recruitment, and social seller engagement. As a niche player in the Filipino market, we seek candidates with a deep understanding of the Filipino consumer landscape, cultural nuances, and local business practices. This role is responsible for expanding our market reach, developing strategic partnerships, and executing high-impact sales and marketing initiatives. The ideal candidate will have a strong background in sales, marketing, and business development, with a focus on driving revenue and volume.

Key Responsibilities:

Sales Growth & Revenue Improvement

Develop and implement strategies to increase sales revenue by acquiring new customers, agents, and social sellers.
Expand and optimize the company’s network of independent sales agents, resellers, and e-commerce entrepreneurs to drive volume growth.
Identify and execute high-potential trade and business partnerships to maximize revenue opportunities.
Work closely with regional teams to analyze sales trends and develop actionable strategies for sales optimization.

Trade & Market Development

Conduct territory pricing analysis and monitor competitor activities to strengthen competitive positioning.
Identify new market opportunities and drive expansion efforts in key regional areas.
Ensure effective merchandising execution across all branches to maximize conversion rates and sales impact.
Develop and implement localized sales initiatives to increase market penetration and revenue generation.

Marketing & Promotions Execution

Plan and execute national and regional marketing campaigns designed to increase sales revenue and brand reach.
Develop targeted promotions that enhance:
Local sales performance
Brand awareness and customer engagement
Community involvement and loyalty
Utilize digital marketing, influencer partnerships, and on-the-ground activations to expand customer reach.

Reporting & Market Intelligence

Provide data-driven insights to improve sales performance and revenue growth, including:
Customer acquisition and retention metrics
Sales revenue analysis by product, branch, area, and region
Competitor intelligence and market trends
Effectiveness of promotional campaigns with recommendations for optimization
Collaborate with Area Managers and Operations Heads to enhance sales and marketing strategies.

Other Responsibilities

Maintain and manage marketing records, databases, and reports to ensure accurate performance tracking and sales forecasting.
Work closely with advertising and media agencies to develop marketing materials that effectively drive sales.
Uphold company values and contribute to overall business growth.
Perform additional duties as required, ensuring proper training and orientation.

Qualifications

Education:

Bachelor’s degree in Marketing, Business, Mass Communications, or a related field.

Experience:

Minimum 3 years of experience in sales growth strategies, revenue improvement, and customer acquisition.
Prior experience working within the Filipino market is required.

Skills & Competencies:

Proven track record in increasing sales revenue, acquiring new customers, and expanding sales channels.
Strong experience in trade development, reseller engagement, and e-commerce sales strategies.
Excellent negotiation, networking, and relationship-building skills.
Strong analytical skills with the ability to assess performance data and optimize sales strategies.
Effective communication and presentation skills for engaging agents, partners, and stakeholders.
Ability to lead local activations, digital marketing efforts, and community-building initiatives.

Working Conditions