Marketing Specialist - Filipino Market (3 months temp)

About Weee!
Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.
Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.
This role is onsite 5 days a week in Fremont, CA
About The Role
Weee! is seeking a Marketing Specialist for the Filipino Team who is passionate about creating effective new user campaigns and delivering community building initiatives. This role will manage all things community – from social media, online community, offline community, and partnership management. They will oversee new user acquisition through lifecycle marketing channels.
Responsibilities

• Oversee and grow the Weee! Filipino Facebook Group and all social media channels to increase engagement and user acquisition to build trust and excitement.
• Create compelling UGC and cultivate relationships with Key Opinion Consumers to promote product collections across online communities and Facebook groups.
• Plan and execute online community events, leveraging opportunities to keep the social media communities and Facebook groups active.
• Build local community partnerships that will contribute to new users and overall brand awareness.
• Engage with Filipino bakeries, restaurants, and small businesses to have them onboard on the Weee! platform to improve overall customer shopping experience.
• Stay updated on food trends and community preferences to ensure content is current, relevant, and resonates with the target audience.
• Draft and deploy in-app pages, website landing pages, emails, and push notifications triggered by the community events for the Filipino storefront
• Collect product feedback and customer pain points from the communities, to support the merchandising and marketing teams to curate customer-oriented content and SKUs.
• Own and improve product description pages for key products.
• Provide weekly performance reports, summarizing insights, findings, and actionable recommendations for improvement.
  

Skills And Qualifications

• Bachelor’s degree and 1+ year of experience in marketing, social media management, or content creation.
• Proficiency in tools such as Figma, Canva, and video editing software (e.g., CapCut).
• Strong verbal and written communication skills in both Filipino and English.
• Experience building external partnerships for marketing and vendor onboarding.
• Deep understanding of Filipino culture, food trends, and community dynamics.
• Passion for food and cooking, with expertise in crafting and sharing Filipino recipes.
• Hands-on experience with influencer marketing and Facebook Community Groups.
• Background in eCommerce or food delivery is a plus.
  

Compensation Range

• The US base salary range for this full-time position is $70,304-75,000
• This role may be eligible to discretionary bonus, incentives and benefits
• Our salary ranges are determined by role, level, and location
  

The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.
Weee! is an equal opportunity employer welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at [email protected].
For more jobs and to find out more about Weee!, visit our career page: https://about.sayweee.com/careers
Softbank Vision Funds